That sends the wrong message. If you're interested in the content, but dislike the delivery mechanism, ignoring the content entirely sends the signal: "I am no

That sends the wrong message. If you're interested in the content, but dislike the delivery mechanism, ignoring the content entirely sends the signal: "I am not interested in the content you're producing". The companies will attempt to address that signal by changing the content, to try and find content that attracts larger audiences. Piracy sends a different signal: "I am interested in the content, but not the price or the delivery mechanism". The companies will attempt to address that signal differently. Maybe they lower the price. Maybe the ease the friction on the delivery mechanism. Maybe the increase the friction on the delivery mechanism (by adding DRM). But the signal from piracy sends a more clear message to the content companies that ignoring the content.