The Superhero Industry diversified and comics are expensive. They went from being pulp to full gloss at the same time that companies started spending less and l

The Superhero Industry diversified and comics are expensive. They went from being pulp to full gloss at the same time that companies started spending less and less on print advertisement. You can totally find books suited for children, with all the characters you grew up with, but the main line books today are for the people who grew up with them, because they can afford it. The economic argument continues: comic books get turned into comic movies and comic tv shows and comic action figures and that gets creators paid, even if they work for the big two. Nobody is making BIFF, BAM, POW movies. Why should they work against their own financial self interests? You're not going to walk out of a comic shop with 4 new comics for less than $20 when accounting for tax. Kids don't HAVE to be focused on superheroes, anyway. There are all sorts of comics out there, and most of the youth trade paperbacks are vastly better reading material for kids, because they try to present the material at their level of understanding instead of just dumbing down the mainstream to whatever was popular 50 years ago.