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What I've noticed in the past two years... my daughters friends mother had it on her phone, her daughter showed my daughter the app when we were having lunch. T

What I've noticed in the past two years... my daughters friends mother had it on her phone, her daughter showed my daughter the app when we were having lunch. They were trying on 'masks' and various filters. The kids get a real kick out of it, and taking pictures of the adults. My wife installed it on her phone, and likewise when we have met other families the kids have done the same. It's not used for any messaging element, just purely as a digital novelty for the kids to pass 15 - 20 minutes while we wait for food. One random occasion led to about 6 families with 7-10 year old kids downloading and using the novelty aspects of the app. I expect the same ripple effect has happened with other children in each of their networks.

vyrotek 5y ago
Agreed. I've seen the app used by so many kids as nothing more than a camera toy. The parents didn't actually use the app.
mandeepj 5y ago
I find Snapchat app to very complicated and cluttered. I guess it's just me. FB has almost cloned Snap's features into Messenger and Insta. So, do you think - Snap's UX is still far better?
- Thlom 5y ago
  On Snapchat it’s extremely easy to take a quick photo and send to your friends. Open snap, take photo, edit photo (if you want) and select one or many friends or groups. Doing the same in any other messaging app is slower and more complicated. For me this is the killer feature.
  - bombcar 5y ago
    Telegram seems as fast to me but I have groups for friends so I don’t have to do much selection.
- illwrks 5y ago
  I honestly don't care about their UX as no one I know uses it. It's primary use in my "family life" is as a digital camera toy and for that purpose it's UX must not be that bad because my 8yo daughter is able to find the app, take photos with masks and filter she 'tries on' but not send them to anyone.
- OkayPhysicist 5y ago
  You have to remember the target audience. When they first launched, their app was extremely unintuitive, to the point that it was very regular for someone to show their friends some feature they had just discovered. But that was part of what made it fun: Snap straddles the space between social media and toy in a pretty aggressive way. And their primary audience of teenagers to young adults eats that up. Hell, it being baffling to "old people" was half the appeal.
- deleted 5y ago
  [deleted]

vyrotek 5y ago

Agreed. I've seen the app used by so many kids as nothing more than a camera toy. The parents didn't actually use the app.

mandeepj 5y ago

I find Snapchat app to very complicated and cluttered. I guess it's just me. FB has almost cloned Snap's features into Messenger and Insta. So, do you think - Snap's UX is still far better?

Thlom 5y ago
On Snapchat it’s extremely easy to take a quick photo and send to your friends. Open snap, take photo, edit photo (if you want) and select one or many friends or groups. Doing the same in any other messaging app is slower and more complicated. For me this is the killer feature.
- bombcar 5y ago
  Telegram seems as fast to me but I have groups for friends so I don’t have to do much selection.
illwrks 5y ago
I honestly don't care about their UX as no one I know uses it. It's primary use in my "family life" is as a digital camera toy and for that purpose it's UX must not be that bad because my 8yo daughter is able to find the app, take photos with masks and filter she 'tries on' but not send them to anyone.
OkayPhysicist 5y ago
You have to remember the target audience. When they first launched, their app was extremely unintuitive, to the point that it was very regular for someone to show their friends some feature they had just discovered. But that was part of what made it fun: Snap straddles the space between social media and toy in a pretty aggressive way. And their primary audience of teenagers to young adults eats that up. Hell, it being baffling to "old people" was half the appeal.
deleted 5y ago
[deleted]