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> The average age of CNN watchers is over 60 years old, not exactly a prime streaming demographic. But who would want to pay for the news monthly for a streamin
by tablespoon 5y ago
> The average age of CNN watchers is over 60 years old, not exactly a prime streaming demographic. But who would want to pay for the news monthly for a streaming service? Newspapers have enough trouble getting people to pay a bit for text. CNN needs to compete with other streaming services, and all of the free streams out there and podcasts (which are typically higher quality than CNN ).
> It's all baffling.
Not really. If they thought cable is in long-term (perhaps terminal) decline, they've really only have two choices: let the business wind down or try to pivot into something that's perceived as not dying. Starting a streaming service seems like an attempt at the latter. A lot of newspapers (especially ones owned by private equity) are doing the former.