I led a team that did very early work designing iPad apps for Discovery. We are talking iPad gen2. Back then the entire project was designed to appear like it

I led a team that did very early work designing iPad apps for Discovery. We are talking iPad gen2. Back then the entire project was designed to appear like it was a serious look at investing in digital for the channel when the goal was actually to slow down the shift from linear cable subs to apps. It was bizarre then but today it looks like the bread and butter of traditional media company politics.