4 ms·
Evan had this right - tracking as the primary value prop for advertising is a loser's game. Marketing is much more than just ads, and Snapchat has rebuffed goin
by anonymouse008 5y ago
Evan had this right - tracking as the primary value prop for advertising is a loser's game. Marketing is much more than just ads, and Snapchat has rebuffed going the easy route, honored by market participants, to uphold this principle. They will be an enduring company because of this. How 'big' of a company is up for debate, but honestly not worth the bits to transmit - they are one of the few, if only, doing good business in the social space.
- cmckn 5y agoI think they're making money, sure; but the promoted content on Snapchat is a total tabloid cesspool of click-bait garbage. I'd rather see ads for the Amazon product I bought last week, tbh.
- libertine 5y ago>Evan had this right - tracking as the primary value prop for advertising is a loser's game. The problem is that nowadays people mix Direct Marketing with Advertising. Direct Marketing is where there's a need to track. Advertising is about attention, so if Snapchat has the attention of an audience, that alone is extremely valuable for advertising.