They fail because cost to produce/operate is higher than value to the consumer. These companies need to either get much leaner, or change strategies. The mark

They fail because cost to produce/operate is higher than value to the consumer. These companies need to either get much leaner, or change strategies. The market for a $200 internet connected door handle is pretty small. I'm sure a lot of these products could work with a target margin of 5-10%. Who would invest into that idea though? Haha