If it was an easy, solved problem then I could probably fire my non-technical cofounder. This is something that requires significant creativity to do well. One

If it was an easy, solved problem then I could probably fire my non-technical cofounder. This is something that requires significant creativity to do well. One of the biggest problems today is not getting your message out there - we have more channels than ever before for that - but rather getting your signal-to-noise ratio high enough that you're not lost in the background. A good trick is simply to always be making connections about the brand. Most of them will have a small overall contribution to brand awareness, but they can be meaningful in aggregate and there will be a few contacts which generate a large payoff.