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> This would have been a high risk low reward task. Not if they had already captured the market on the Mac OS X-only side and were expanding outwards. Remembe
by TimTheTinker 5y ago
> This would have been a high risk low reward task.
Not if they had already captured the market on the Mac OS X-only side and were expanding outwards.
Remember, this was the mid 2000s, when Apple had already released Safari for Windows, in addition to iTunes for Windows (which they had announced during a keynote with the quip "Hell just froze over"). A lot of things were possible, and the future was looking bright again for Apple.
Microsoft also had just released Vista, which was flopping. Microsoft had been abusive for years to honest competitors and the open-source world, and was still spreading FUD about Linux. So there was some hope (and a strong wish) among Apple devotees that Apple could and would finally make inroads into historically Microsoft-held ground.
We had no idea what was ahead with the introduction of smart phones and cloud-based infrastructure/computing.