I see the difference at cultural focus of Microsoft vs Apple. Apple is focused on the end-user experience, all technical, design and marketing considerations fo

I see the difference at cultural focus of Microsoft vs Apple. Apple is focused on the end-user experience, all technical, design and marketing considerations follow. Microsoft has come from a past where their focus hasn't been directly on the end user, rather it's on sufficient (but not exceptional) user experience in order to sell to businesses and system vendors. Furthermore, I feel like Microsoft has a flow of marketing/sales -> feature lists -> technical development which really detracts from the total system integration focus needed to make the end-user experience, well, magical. To some extent, Google has a similar disconnect. Their main customer isn't the end-user, it's ad-buying businesses, and, with Android, handset and tablet vendors. Either way, it's not the end-of-the-world, but I think it's a key basis that leads to how the different products of the companies end up in terms of polish and integration.