Has anyone else noticed that visa is aggressively killing of maestro and other bank cards in favor of visa debit? These visa depit cards have much higher fees[1

Has anyone else noticed that visa is aggressively killing of maestro and other bank cards in favor of visa debit? These visa depit cards have much higher fees[1] for vendors and banks seem to also get some sort of a kickback. Also debit services like Wise and others whom had mastercard cards are all switching to Visa. [1] https://www.srf.ch/news/schweiz/neue-debitkarten-visa-und-mastercard-schroepfen-kmu-betriebe https://www.srf.ch/news/schweiz/neue-debitkarten-visa-und-ma... (German)