Oh no no, it's a material and strategic part of their business. Here's a good overview of Adobe's role from a few years ago. They have been in this business sin

Oh no no, it's a material and strategic part of their business. Here's a good overview of Adobe's role from a few years ago. They have been in this business since at least the early 2000s. They are like a mini-Google- selling a variety of personal and enterprise products (including "content management") that have "audience" and "optimization" components that tie into their brokering business, in addition to engaging directly with other ad ecosystem players. https://twitter.com/WolfieChristl/status/1198739105275875328?t=26xe9NC22dHG-Fn5f_dEQg&s=19 https://twitter.com/WolfieChristl/status/1198739105275875328...