I love this article [1] about the effectiveness of gifts. Turns out, most of the time you're better off gifting cash. It's more aligned with what the priorities

I love this article [1] about the effectiveness of gifts. Turns out, most of the time you're better off gifting cash. It's more aligned with what the priorities of the gift receivers: - Usefulness (can I do something with it?) - Versatility (can I do a variety of things with it?) - Quality (is it well made/going to last?) - Stuff they've asked for (did I actually say I want this?) I've been gifting cash for a little while now, and the reaction has almost always been better / more fun than with a more traditional gift. I do so this with an extra fun (retro) package though [2] which does add to the fun. (disclaimer, I own this website). [1] https://www.willpatrick.co.uk/articles/how-to-buy-gifts-that-people-actually-want https://www.willpatrick.co.uk/articles/how-to-buy-gifts-that... [2] https://cashbox.gift https://cashbox.gift