> Social media platforms are natural monopolies. If this was the case, Facebook wouldn't have needed to buy Instagram and Whatsapp. Or hell, there wouldn't hav

> Social media platforms are natural monopolies. If this was the case, Facebook wouldn't have needed to buy Instagram and Whatsapp. Or hell, there wouldn't have been FB because MySpace would have been king forever. Network effects are real and they can help sustain engagement and mindshare but given how easy it is to move fluidly between multiple forums (social or no), the next competing platform is one compelling reason for engagement away.