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Adobe for 20+ years has been one of the largest data brokers. They know exactly what they are doing.
by jonahbenton 5y ago
Adobe for 20+ years has been one of the largest data brokers. They know exactly what they are doing.
- mbreese 5y agoI thought it was just due to the (widely known) Adobe data breaches?
- jonahbenton 5y agoOh no no, it's a material and strategic part of their business. Here's a good overview of Adobe's role from a few years ago. They have been in this business since at least the early 2000s. They are like a mini-Google- selling a variety of personal and enterprise products (including "content management") that have "audience" and "optimization" components that tie into their brokering business, in addition to engaging directly with other ad ecosystem players. https://twitter.com/WolfieChristl/status/1198739105275875328?t=26xe9NC22dHG-Fn5f_dEQg&s=19 https://twitter.com/WolfieChristl/status/1198739105275875328...
- KoftaBob 5y agoAdobe's data tracking/ad business is pretty significant: https://business.adobe.com/solutions/data-insights-audiences.html https://business.adobe.com/solutions/data-insights-audiences... Check your ublock on any given website, and there's a good chance one of the trackers being blocked is from Adobe.