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So who gets the fine money, does some of it go back to the customers who selected the higher price option?

• Beltalowda 5y ago
  Of course not, just as the people who decided to do this and the people who implemented this face no real consequences at all either (if any at all). We need to stop fining companies and start holding people accountable. Companies are nothing more than some ink on a piece of paper; it's people who do good (or bad) things.
• CogitoCogito 5y ago
  From the perspective of trying to keep companies from doing this in the future, that's not really relevant. Trivago gets hurt just as much of the money ends up with the government or with the customers. Not that I'm against customers getting it, but if you look at it from a straight-forward "give incentives for companies to not follow Trivago's example" perspective, then fining them is enough to accomplish that.