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I feel like Andrew Huang is in another league of YouTuberdom with the high production values, it’s almost as if “YouTube” is his genre and he happens to be into
by biztos 5y ago
I feel like Andrew Huang is in another league of YouTuberdom with the high production values, it’s almost as if “YouTube” is his genre and he happens to be into synthesizers. Whereas Bad Gear is like what I would make if I knew anything and wasn’t lazy.
Funny, I count 12 Syntakt videos just among my subscriptions and I’m not even a musician. Elektron must have sent out a lot of these.
- b20000 5y agoyep, not just sent out, but paid $$$$ in marketing
- biztos 5y agoSeems like a good investment, probably way more effective than buying Google or Facebook ads. However I do wonder sometimes -- how much love do the little indie shops get from these YouTubers? If you're a tiny shop and can't afford payola, can you still get on these channels? If not, that's a super opportunity for someone to make a new channel. Call it "Synth I Get" or something and review every single thing anyone sends you.
- rvense 5y agoThese people certainly don't always get paid for reviews. Loopop is very transparent about whether he was given something for free or bought it himself (though I don't know if he does the latter as much anymore, his reviews are basically tutorials that are as interesting after you get the thing as when deciding what to get). Loopop has reviewed both Monome and Organelle products, which are open source and about as indie as it gets. Elektron is a major player and this is a very "big" product launch as far as synths go. (Though I think that says more about the market than it does about Elektron.)