I think the key here is only a trust: - do you really genuinely trust the founders? - do you really trust your own intuitions if there’s a market and profitabl

I think the key here is only a trust: - do you really genuinely trust the founders? - do you really trust your own intuitions if there’s a market and profitable future for the company/product? All the rest might be useful, but not more reliable than that. If it’s a risky new venture.