Spam has a legal definition: Unsolicited commercial messages. If the actual receiver didn’t solicit the message, it is spam. It doesn’t matter if the business

Spam has a legal definition: Unsolicited commercial messages. If the actual receiver didn’t solicit the message, it is spam. It doesn’t matter if the business is legitimate or not, if anything it makes it worse because the FTC occasionally does fine companies for sending spam. Legally, you have to verify the email address before sending any further messages. If you don’t, you open yourself up to some serious fines if and when the FTC or whomever decides they want to make an example of you.