This incentivizes creation of artificial scarcity to squeeze more money. The entire industry is built on free peering unless traffic is very asymmetric for th

This incentivizes creation of artificial scarcity to squeeze more money. The entire industry is built on free peering unless traffic is very asymmetric for the most part. This is analogous to converting existing lanes to express lanes on highways, people are not going to pay if there is no congestion. The city makes more money removing a lane from regular use and also not investing further on road expansion / alternative routes.