No, that isn't at all what they employed. Social media is full of advertising and far away from "natural" content. Reddit may be a better example but even there

No, that isn't at all what they employed. Social media is full of advertising and far away from "natural" content. Reddit may be a better example but even there is a lot of astroturfing. Be that as it is, but it would still be better than government control of content. And which content is illegal? Stating something wrong isn't, not even in Europe that has low protections of freedom of expression, even if it is mandated in most fundamental charters of every country. Some outlets are even open about artificial stories about the war. Someone that released the truth is imprisoned in the UK and in danger of being extradited.