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For anyone looking for a more thorough breakdown of features and capabilities, Andrew Huang just did a great (sponsored) video on the device. https://www.youtu

by nsriv 4y ago

For anyone looking for a more thorough breakdown of features and capabilities, Andrew Huang just did a great (sponsored) video on the device. https://www.youtube.com/watch?v=mqGnKfhVhZ8 https://www.youtube.com/watch?v=mqGnKfhVhZ8

smoldesu 4y ago
I'm not one to drum up drama, but I kinda got sick of Andrew after he faked his own kidnapping and then tried playing it off with the "it's just a prank bro" shtick. He represents a lot of aspects about influencer culture that I find grating. Cuckoo, Loopop and Patchwerks also did some more in-depth videos today. Not here to take the wind out of anyone's sails, but there's probably more intellectually stimulating/gratifying content out there on this device.
- b20000 4y ago
  i heard andrew wants like 10k to make a video
  - rvense 4y ago
    Sounds cheap. This one has 40k views less than 12 hours after being posted.
    - b20000 4y ago
      i don’t see the economics working, but ok
      - trollied 4y ago
        It’s a $1000 product. By sponsoring such a channel, you’re actually marketing to the exact people that you’d want to advertise to, all 2 million of them. You don’t need to sell many for it to make sense.
        b20000 4y ago
        viewing that video one time is not going to make you buy the product. so in reality you have to be seeing multiple videos like that about 10 times. which means you need multiple creators like that and spend $$$$ on ads.
        rvense 4y ago
        Which is exactly what they're doing. The set of people they have making videos for this is like the Who's Who of synth youtube, and arguably the most important avenue for advertising this kind of product nowadays.
        trollied 4y ago
        Indeed. Specialist YouTube channels are a goldmine, that’s why they work. It’s the new version of specialist magazines as far as advertising goes.
      - brtkdotse 4y ago
        If 0.025% (a tenth of a quarter of a percent) of the people who watched the video _so far_ buy a unit, they're already break even. And that's only considering the 44k people who watched the video in the first 12 hours.
      - motogpjimbo 4y ago
        A significant percentage of the audience for Andrew Huang, Loopop and similar channels regularly buy synths and studio gear, and are largely guided to those purchases by these YouTube reviews. That gear typically isn't inexpensive; the Syntakt is £850, yet a lot of people will be buying this device in the next few days after watching Andrew Huang et al review it. I would be amazed if synth influencers were unable to make a very decent living from reviewing gear, given the relative affluence of their subscribers.
        biztos 4y ago
        I’m a synth dilettante and I absolutely look at these channels for inspiration and validation on what to buy, and sometimes for tips on how to use it. Andrew Huang and True Cuckoo for the enthusiasm, sometimes also Ricky Tinez; Loopop and Sonicstate for thorough reviews; and Bad Gear to keep me grounded. So yeah, if you want my next thousand bucks your chances are pretty good if all these guys like your gear. Or appear to like it.
        motogpjimbo 4y ago
        Personally, I try to stay away from "lifestyle synthesists" like Andrew Huang, Bo Beats and (to a certain extent) Ricky Tinez. I don't like the feeling that I'm being marketed to by an influencer who is in it for the money rather than for the music itself. Loopop is great for reviews of new gear because he's clinical with his descriptions, but otherwise I try to focus more on channels like Alex Ball, Bad Gear and Matt Johnson, where the music-making process is at the forefront.
        biztos 4y ago
        I feel like Andrew Huang is in another league of YouTuberdom with the high production values, it’s almost as if “YouTube” is his genre and he happens to be into synthesizers. Whereas Bad Gear is like what I would make if I knew anything and wasn’t lazy. Funny, I count 12 Syntakt videos just among my subscriptions and I’m not even a musician. Elektron must have sent out a lot of these.
  - packetslave 4y ago
    $10,000 is on the very low-end for a brand deal with a creator who has 2.2 million subscribers.
    - b20000 4y ago
      i guess i am in the wrong business
- sonjaqql 4y ago
  > kinda got sick of Andrew after he faked his own kidnapping How long ago was this? His content for the last several years seems more mature than that, but I'm not familiar with his early work.
  - joeberon 4y ago
  - adriand 4y ago
    I googled around for anything about this and couldn’t find anything - I can’t say this for retain, but maybe OP is confused or mistaken. I personally find him super entertaining, not to mention immensely talented. His breakdowns of gear are excellent.
    - progre 4y ago
      I too did a search. So far we have only "I don't want drama"-smoldesu's assertion that this happened.
      - smoldesu 4y ago
        I had to go digging for it as well, he deleted pretty much everything related to it. At least we know he's getting what he paid for with his PR team. I did find an embed of the tweet from before it was deleted[0], though. I'm sure you could find relevant comments calling him out on his videos around the time he pulled this (July 2021). [0]https://i.postimg.cc/Prr9s7wb/Screenshot-20220422-092011.png https://i.postimg.cc/Prr9s7wb/Screenshot-20220422-092011.png
- progre 4y ago
  Or that time he faked going to space and met chrystal aliens. Typical fucking lying influencers.
  - omnibrain 4y ago
    That space stuff really put me off. I subscribed to his channel for the music (gear) videos and suddenly the channel turned into cheap sci fi and I had no idea what was going on... I unsubscribed afterwards and refrain from clicking his videos when youtube recommends them.
- alfiedotwtf 4y ago
  Lol serious? Must have missed that one
prmoustache 4y ago
For thorough review, look for loopop as usual: https://www.youtube.com/watch?v=9DqqKYAGsGo https://www.youtube.com/watch?v=9DqqKYAGsGo
- capableweb 4y ago
  Loopop is the most thorough when it comes to reviews (I find at least), much better than Huang. Otherwise I look at ezbot as his musical style fits me a bit better. Here is his starter video for the Syntakt: https://www.youtube.com/watch?v=nenpiWEYjRg https://www.youtube.com/watch?v=nenpiWEYjRg Ricky Tinez and sonicstate tends to have good videos as well, but couldn't find any videos by them about the Syntakt yet.

by nsriv 4y ago

smoldesu 4y ago

I'm not one to drum up drama, but I kinda got sick of Andrew after he faked his own kidnapping and then tried playing it off with the "it's just a prank bro" shtick. He represents a lot of aspects about influencer culture that I find grating. Cuckoo, Loopop and Patchwerks also did some more in-depth videos today. Not here to take the wind out of anyone's sails, but there's probably more intellectually stimulating/gratifying content out there on this device.

b20000 4y ago
i heard andrew wants like 10k to make a video
- rvense 4y ago
  Sounds cheap. This one has 40k views less than 12 hours after being posted.
  - b20000 4y ago
    i don’t see the economics working, but ok
    - trollied 4y ago
      It’s a $1000 product. By sponsoring such a channel, you’re actually marketing to the exact people that you’d want to advertise to, all 2 million of them. You don’t need to sell many for it to make sense.
      - b20000 4y ago
        viewing that video one time is not going to make you buy the product. so in reality you have to be seeing multiple videos like that about 10 times. which means you need multiple creators like that and spend $$$$ on ads.
        rvense 4y ago
        Which is exactly what they're doing. The set of people they have making videos for this is like the Who's Who of synth youtube, and arguably the most important avenue for advertising this kind of product nowadays.
        trollied 4y ago
        Indeed. Specialist YouTube channels are a goldmine, that’s why they work. It’s the new version of specialist magazines as far as advertising goes.
    - brtkdotse 4y ago
      If 0.025% (a tenth of a quarter of a percent) of the people who watched the video _so far_ buy a unit, they're already break even. And that's only considering the 44k people who watched the video in the first 12 hours.
    - motogpjimbo 4y ago
      A significant percentage of the audience for Andrew Huang, Loopop and similar channels regularly buy synths and studio gear, and are largely guided to those purchases by these YouTube reviews. That gear typically isn't inexpensive; the Syntakt is £850, yet a lot of people will be buying this device in the next few days after watching Andrew Huang et al review it. I would be amazed if synth influencers were unable to make a very decent living from reviewing gear, given the relative affluence of their subscribers.
      - biztos 4y ago
        I’m a synth dilettante and I absolutely look at these channels for inspiration and validation on what to buy, and sometimes for tips on how to use it. Andrew Huang and True Cuckoo for the enthusiasm, sometimes also Ricky Tinez; Loopop and Sonicstate for thorough reviews; and Bad Gear to keep me grounded. So yeah, if you want my next thousand bucks your chances are pretty good if all these guys like your gear. Or appear to like it.
        motogpjimbo 4y ago
        Personally, I try to stay away from "lifestyle synthesists" like Andrew Huang, Bo Beats and (to a certain extent) Ricky Tinez. I don't like the feeling that I'm being marketed to by an influencer who is in it for the money rather than for the music itself. Loopop is great for reviews of new gear because he's clinical with his descriptions, but otherwise I try to focus more on channels like Alex Ball, Bad Gear and Matt Johnson, where the music-making process is at the forefront.
        biztos 4y ago
        I feel like Andrew Huang is in another league of YouTuberdom with the high production values, it’s almost as if “YouTube” is his genre and he happens to be into synthesizers. Whereas Bad Gear is like what I would make if I knew anything and wasn’t lazy. Funny, I count 12 Syntakt videos just among my subscriptions and I’m not even a musician. Elektron must have sent out a lot of these.
- packetslave 4y ago
  $10,000 is on the very low-end for a brand deal with a creator who has 2.2 million subscribers.
  - b20000 4y ago
    i guess i am in the wrong business
sonjaqql 4y ago
> kinda got sick of Andrew after he faked his own kidnapping How long ago was this? His content for the last several years seems more mature than that, but I'm not familiar with his early work.
- joeberon 4y ago
- adriand 4y ago
  I googled around for anything about this and couldn’t find anything - I can’t say this for retain, but maybe OP is confused or mistaken. I personally find him super entertaining, not to mention immensely talented. His breakdowns of gear are excellent.
  - progre 4y ago
    I too did a search. So far we have only "I don't want drama"-smoldesu's assertion that this happened.
    - smoldesu 4y ago
      I had to go digging for it as well, he deleted pretty much everything related to it. At least we know he's getting what he paid for with his PR team. I did find an embed of the tweet from before it was deleted[0], though. I'm sure you could find relevant comments calling him out on his videos around the time he pulled this (July 2021). [0]https://i.postimg.cc/Prr9s7wb/Screenshot-20220422-092011.png https://i.postimg.cc/Prr9s7wb/Screenshot-20220422-092011.png
progre 4y ago
Or that time he faked going to space and met chrystal aliens. Typical fucking lying influencers.
- omnibrain 4y ago
  That space stuff really put me off. I subscribed to his channel for the music (gear) videos and suddenly the channel turned into cheap sci fi and I had no idea what was going on... I unsubscribed afterwards and refrain from clicking his videos when youtube recommends them.
alfiedotwtf 4y ago
Lol serious? Must have missed that one

prmoustache 4y ago

For thorough review, look for loopop as usual: https://www.youtube.com/watch?v=9DqqKYAGsGo https://www.youtube.com/watch?v=9DqqKYAGsGo

capableweb 4y ago
Loopop is the most thorough when it comes to reviews (I find at least), much better than Huang. Otherwise I look at ezbot as his musical style fits me a bit better. Here is his starter video for the Syntakt: https://www.youtube.com/watch?v=nenpiWEYjRg https://www.youtube.com/watch?v=nenpiWEYjRg Ricky Tinez and sonicstate tends to have good videos as well, but couldn't find any videos by them about the Syntakt yet.