Great post. I would add some advice to this based on my experiences... If you're just starting out and are having trouble gaining the trust of your target custo

Great post. I would add some advice to this based on my experiences... If you're just starting out and are having trouble gaining the trust of your target customers, you should consider seeking out channels through which to sell your services. In my example, we built credibility with our desired end clients by building great case studies working through channel partners. Once we had these examples under our belt, bigger companies were more likely to trust us. Plus, the channel partner acts as your sales rep until you can get your own sales funnel working in-house. However, I don't recommend this forever, as selling through a channel has its own set of challenges (e.g., lack of pricing controls, inability to sell into the account without approvals, potential for the channel to copy your product/approach, inability to control the client relationship, etc.).