I'm not sure what the target market is either, but I suspect people who highly value portability would be a large part of it. This thing packs a lot of features

I'm not sure what the target market is either, but I suspect people who highly value portability would be a large part of it. This thing packs a lot of features in a really tiny form factor (potentially replacing bigger mixers and an FX pedal, dunno if the sequencer/synth is worth anything), and has a battery. If you have a lot of studio equipment including eurorack, big keyboard synths and other gear I suspect you wouldn't quite fit that description, this thing would get lost in the studio.