There are automated crawlers that track major social media sites for certain topics. Once such topics are found, PR companies engage and try to sway public opin

There are automated crawlers that track major social media sites for certain topics. Once such topics are found, PR companies engage and try to sway public opinion. I find such attempts truly pathetic though. One has to be totally brain dead to get swayed by such tactics but these PR companies still manage to sell their services to rich people regardless. Also I recommend that you don’t built such a startup, unless you are well connected. Such PR companies operate because they got good networking, not good tech.