If ISPs promised not to try to get into the business of competing with those service providers this would be a stronger argument. When this arose, it was partl

If ISPs promised not to try to get into the business of competing with those service providers this would be a stronger argument. When this arose, it was partly a lever to make their own offerings more attractive. Turns out they mostly sucked at those offerings and have shut down or spun them off so it's less urgent right now, but don't assume it won't happen again!