> If you are trying to figure out why you'd pay for this you aren't their target market. It's far more interesting (to me) to think about why some people WOULD

> If you are trying to figure out why you'd pay for this you aren't their target market. It's far more interesting (to me) to think about why some people WOULD pay for this and what a market looks like that you are not a part of That's assuming there is a sufficient market to justify TE's development and manufacturing costs. Not every product is successful, and it may be some time before if we figure out if this one was or not. I could see how some people would find the OP-1 to be an indispensable part of their workflow, but it's not clear to me why someone would think they need this particular mixer. (Some people will buy it because it looks cool, or they want some particular built-in feature, but are there enough of those people?)