> There have been many, many successful public health campaigns in the USA Of course. Who suggested otherwise? The point is, when a campaign fails you can't c

> There have been many, many successful public health campaigns in the USA Of course. Who suggested otherwise? The point is, when a campaign fails you can't claim it would be a success if only people did it properly. You have to admit that your policy failed, explain why it failed to get the compliance you hoped, and look for other ways that actually produce the desired results, without excuses.