For far less than $21 billion of investment I, or many other people, could redevelop and scale an entirely new social platform that would outpace Twitter, and I

For far less than $21 billion of investment I, or many other people, could redevelop and scale an entirely new social platform that would outpace Twitter, and I could probably do it multiple times over until it succeeds... The goal seems rather "Captain Ahab-ish" in nature... I think the story is quickly turning into more of a hype effort than actual advancement. Twitter would still need time and labor to be re-worked, which in itself is a massive undertaking. It looks like Twitter has multiple problems in scaling beyond it's current state, and that's why it has only made gradual changes over time for many years.