The brand may not be a hard asset but I’d say it’s likely to hold its value better than plenty of hard assets (is an office building in San Francisco really les

The brand may not be a hard asset but I’d say it’s likely to hold its value better than plenty of hard assets (is an office building in San Francisco really less risky than Listerine?) and than lots of other royalty-generating intangibles at similar cap rates (will there still be any Neil Diamond fans alive in 20 years?)