Signaling maybe? When Fox was becoming the 4th TV network, they massively overpayed for NFL football, but it sent the message to affiliates that they were seri

Signaling maybe? When Fox was becoming the 4th TV network, they massively overpayed for NFL football, but it sent the message to affiliates that they were serious and not half-assing it. The signaling theory doesn’t necessarily translate to a consumer subscribers, but maybe to other industry players.