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Zucker was trying to spend big to get into the streaming space. For example, poaching Kasie Hunt... "CNN is trying to hire dozens of people to help fuel its mo
by newman314 5y ago
Zucker was trying to spend big to get into the streaming space. For example, poaching Kasie Hunt...
"CNN is trying to hire dozens of people to help fuel its move into the streaming arena, and one person familiar with the matter said Hunt was offered an annual salary of between $1 million and $1.5 million that NBC News felt it simply could not match. This person suggested that Hunt could play a pivotal role in CNN’s streaming efforts, appearing online at moments of great national importance, such as during presidential elections."
https://variety.com/2021/tv/news/kasie-hunt-departure-nbc-news-msnbc-1235021493/ https://variety.com/2021/tv/news/kasie-hunt-departure-nbc-ne...
- JackFr 5y agoSignaling maybe? When Fox was becoming the 4th TV network, they massively overpayed for NFL football, but it sent the message to affiliates that they were serious and not half-assing it. The signaling theory doesn’t necessarily translate to a consumer subscribers, but maybe to other industry players.