6 ms·

Marketing spend was a big part.

by brentm 4y ago

legitster 4y ago
Of which, a lot was probably spent on their own in-house platforms.
quux 4y ago
really ineffective marketing spend if you ask me. I watched a fair amount of CNN during the early phases of the Ukraine war and I would be hard pressed to tell you what shows CNN+ offered that were compelling enough to justify yet another streaming subscription. I vaguely know Chris Wallace had a show but I think I learned that from a NYTimes profile, not any of CNN's marketing.
- bombcar 4y ago
  Incredibly ineffective marketing spend - the first time I heard of CNN+ was all the "CNN+ is completely dead" articles.
  - usrn 4y ago
    Same here and it launched as I was making a transition from hard left to hard right and moving from an urban area to a suburban area so I should have been in pretty much every group you could possibly target (except maybe people who watch CNN?)
    - boppo1 4y ago
      ... what constitutes hard right?
      - usrn 4y ago
        You can look through my comment history but I self censor to avoid getting banned. Also my username is an acronym. You're welcome to try expanding it.
        antifa 4y ago
        United Stations Radio Networks? United States RussiaN? USeRName? Union of Socialist Reddit Nationalists? Utopian Science Resisting Natalist? We're shooting in the dark here. The only thing I could glean from your post history is that you might complain about woke people, and even that is really vague.
        usrn 4y ago
        Looking at your post history you're probably far enough left that everyone on the Right blends together. As people like me become more common you will probably be completely blindsided by the monster you've awakened. Also you got pretty close with one of your guesses, if you want to get it right you need to stop thinking about what people on the left are doing/saying.
        antifa 4y ago
        If people on the right are diverse and not "blended together", how would be possible for me to guess your political indentity? Sure, you could be a Monarchist, Conservative Christian, Reagan Conservative, Centrist, Classical Liberal, AnCap, libertarian, etc. But all the secrecy points to things it would be rude to guess: nazi, strasserite, pedofile, burgundist, etc..
- ethbr0 4y ago
  The problem with modern CNN is that it learned the wrong lessons from Fox: market personalities and mix opinion with news. CNN was at its best when it had none of that. What was interesting was live reports from Baghdad as AA lit up the sky, not anyone's opinion or the name attached. You know, what used to be called "news".
  - Andrex 4y ago
    Thankfully, the new CEO seems to agree. https://www.wsj.com/articles/david-zaslav-wants-to-distinguish-cnn-from-advocacy-networks-11649973021 https://www.wsj.com/articles/david-zaslav-wants-to-distingui... Hopefully it's not all just puffery.

Marketing spend was a big part.

by brentm 4y ago

Marketing spend was a big part.

legitster 4y ago

Of which, a lot was probably spent on their own in-house platforms.

quux 4y ago

really ineffective marketing spend if you ask me. I watched a fair amount of CNN during the early phases of the Ukraine war and I would be hard pressed to tell you what shows CNN+ offered that were compelling enough to justify yet another streaming subscription. I vaguely know Chris Wallace had a show but I think I learned that from a NYTimes profile, not any of CNN's marketing.

bombcar 4y ago
Incredibly ineffective marketing spend - the first time I heard of CNN+ was all the "CNN+ is completely dead" articles.
- usrn 4y ago
  Same here and it launched as I was making a transition from hard left to hard right and moving from an urban area to a suburban area so I should have been in pretty much every group you could possibly target (except maybe people who watch CNN?)
  - boppo1 4y ago
    ... what constitutes hard right?
    - usrn 4y ago
      You can look through my comment history but I self censor to avoid getting banned. Also my username is an acronym. You're welcome to try expanding it.
      - antifa 4y ago
        United Stations Radio Networks? United States RussiaN? USeRName? Union of Socialist Reddit Nationalists? Utopian Science Resisting Natalist? We're shooting in the dark here. The only thing I could glean from your post history is that you might complain about woke people, and even that is really vague.
        usrn 4y ago
        Looking at your post history you're probably far enough left that everyone on the Right blends together. As people like me become more common you will probably be completely blindsided by the monster you've awakened. Also you got pretty close with one of your guesses, if you want to get it right you need to stop thinking about what people on the left are doing/saying.
        antifa 4y ago
        If people on the right are diverse and not "blended together", how would be possible for me to guess your political indentity? Sure, you could be a Monarchist, Conservative Christian, Reagan Conservative, Centrist, Classical Liberal, AnCap, libertarian, etc. But all the secrecy points to things it would be rude to guess: nazi, strasserite, pedofile, burgundist, etc..
ethbr0 4y ago
The problem with modern CNN is that it learned the wrong lessons from Fox: market personalities and mix opinion with news. CNN was at its best when it had none of that. What was interesting was live reports from Baghdad as AA lit up the sky, not anyone's opinion or the name attached. You know, what used to be called "news".
- Andrex 4y ago
  Thankfully, the new CEO seems to agree. https://www.wsj.com/articles/david-zaslav-wants-to-distinguish-cnn-from-advocacy-networks-11649973021 https://www.wsj.com/articles/david-zaslav-wants-to-distingui... Hopefully it's not all just puffery.