It's a hard problem if you don't have the clout to get attention and/or if there's no particular demand for whatever distinction your platform offers. Musk has

It's a hard problem if you don't have the clout to get attention and/or if there's no particular demand for whatever distinction your platform offers. Musk has market-moving clout and a cult of personality, so the remaining question would be if he has a compelling insight into distinguished features. If he doesn't, he won't make Twitter better. If he does, he could make a greenfield platform a success.