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This seems more like cost-cutting; the new WarnerMedia/CNN/Discovery entity doesn't want competing streaming services. I'd imagine all of CNN and WarnerMedia

This seems more like cost-cutting; the new WarnerMedia/CNN/Discovery entity doesn't want competing streaming services. I'd imagine all of CNN and WarnerMedia programming moving onto Discovery+ shortly and that killing this division was part of "synergies". Doesn't mean CNN+ was a roaring success, but it's just not enough time to tell if it was a flop.

rvz 4y ago
> Doesn't mean CNN+ was a roaring success, but it's just not enough time to tell if it was a flop. The service CNN+ shutdown quicker than Quibi did and lost even more money per day than them. That is enough time and money to call it a flop. They gave up and called it a month. It is one of the worst product launches in history since Quibi.
dragonwriter 4y ago
> I'd imagine all of CNN and WarnerMedia programming moving onto Discovery+ I thought the consistent messaging was that the branding of the consolidated streaming service would be HBO Max, not Discovery+. > Doesn't mean CNN+ was a roaring success, but it's just not enough time to tell if it was a flop. Yeah, they planned a four year period to profitability with a $1 billion investment over that period, 1 month doesn't tell much of that story (though launching it while the merger was going on and when it was in clear conflict with the incoming brand strategy was an odd choice.)
- tsimionescu 4y ago
  > Yeah, they planned a four year period to profitability with a $1 billion investment over that period, 1 month doesn't tell much of that story If they were doing ok-but-not-great after 1 month, I would agree. But their numbers were through the floor, they basically didn't get anybody to join. And it's important that for any media product, the first month is your biggest period of growth, after your biggest launch and marketing push, and before any kind of attrition has set in. If you can't grow your media streaming service in your first month, you're never growing.

rvz 4y ago

> Doesn't mean CNN+ was a roaring success, but it's just not enough time to tell if it was a flop. The service CNN+ shutdown quicker than Quibi did and lost even more money per day than them. That is enough time and money to call it a flop. They gave up and called it a month. It is one of the worst product launches in history since Quibi.

dragonwriter 4y ago

> I'd imagine all of CNN and WarnerMedia programming moving onto Discovery+ I thought the consistent messaging was that the branding of the consolidated streaming service would be HBO Max, not Discovery+. > Doesn't mean CNN+ was a roaring success, but it's just not enough time to tell if it was a flop. Yeah, they planned a four year period to profitability with a $1 billion investment over that period, 1 month doesn't tell much of that story (though launching it while the merger was going on and when it was in clear conflict with the incoming brand strategy was an odd choice.)

tsimionescu 4y ago
> Yeah, they planned a four year period to profitability with a $1 billion investment over that period, 1 month doesn't tell much of that story If they were doing ok-but-not-great after 1 month, I would agree. But their numbers were through the floor, they basically didn't get anybody to join. And it's important that for any media product, the first month is your biggest period of growth, after your biggest launch and marketing push, and before any kind of attrition has set in. If you can't grow your media streaming service in your first month, you're never growing.