Looks like their alternative data is actually fairly limited. From what I see it's showing off Similarweb page visits here (or some comparable product), Google

Looks like their alternative data is actually fairly limited. From what I see it's showing off Similarweb page visits here (or some comparable product), Google Trends and scraped job listing metrics. Everything else is just regular financials you'd get from a 10Q. This is nowhere near the level of alternative data institutional players have, which costs mid-six figures to low-seven figures per major dataset.