I've worked in graphic design and marketing on and off for like 15 years. Do designs TYPICALLY change every 5 ish years. Yes. Is it because of a good reason,

I've worked in graphic design and marketing on and off for like 15 years. Do designs TYPICALLY change every 5 ish years. Yes. Is it because of a good reason, I claim no. While designs in companies do evolve and can be significantly different, you should still be able to tell the origin. What normally happens the creative/marketing director moves on to a new company and is replaced. The new blood has a self imposed outlook that they need to change all the things significantly to prove their vision exists. You saw this with Avis and their incredibly successful, "we are the 2nd place car rental agency, so we work harder to get your business." Except a new marketing team then got brought on due to exec politics/shuffling. Obviously the new firm cant do what the old one did because they have to prove themselves... and they dropped the ball and things went to shit. Company restructuring, politics and egos have more to do with design changes than the unicorn world of design trends. This neobrute idea is just a lazier version of the 90s aesthetic. Like, a basic bitch reimagining with no personality. I bet designers who like this trend are vegan and like watching The Office on repeat because, "OMG, like, the office is my favorite show ev-vaaaaaa." My 2 cents.