This is very confined to the creative industry or some quirky websites, and I think it will remain so (it's been around for years already). You can claim that

This is very confined to the creative industry or some quirky websites, and I think it will remain so (it's been around for years already). You can claim that new design trends take over the web when they get adopted by major consumor-facing websites. Like wide grotesk fonts that made it to Dropbox and that we see everywhere these days. But I bet it'll take a long time for my gmail to look like gumroad.