I think it also has to be mentioned that you actually need to be able to extrapolate that with existing growth. i.e. have enough realistic potential numbers to

I think it also has to be mentioned that you actually need to be able to extrapolate that with existing growth. i.e. have enough realistic potential numbers to make it happen without having to rely on the hockey stick growth model. "Oh yeah this month we made $300 profit, but with hockey stick growth, we'll be making $50K in 12 months"