Not that simple Articles: Not really, a lot of SEO practitioners and expert storytellers use these tactics to their advantage. Scientific papers: You have to

Not that simple Articles: Not really, a lot of SEO practitioners and expert storytellers use these tactics to their advantage. Scientific papers: You have to be technically trained a bit to see the nuances - ex: journal impact factor (citations), methodology (sample size, variables controlled, stat. significance...) affects results, analysis & interpretation; conflicts of interest with industry sponsors (often stated, but sometimes hidden), etc.