> It was never really clear what the disruptive innovation was supposed to be. Unbundling TV/Movie content from Cable providers was the disruption. You wouldn

> It was never really clear what the disruptive innovation was supposed to be. Unbundling TV/Movie content from Cable providers was the disruption. You wouldn't need to pay for Cable TV just to get internet. You wouldn't need to pay for Broadband, just to watch the show you wanted - assuming you had internet access some other way. It also offered the promise of relaxing control of where/when/how you watched content. Content on Demand used to be a premium feature, you largely had content delivered to you in channels, and only a limited range. You could record content to watch it later, but that required another device (or a Cable box capable of doing it) Location was also tightly controlled - you could only watch certain content in one room, in one house. Wanted to watch a movie in your Hotel Room? Buy it from the Hotel. At your friends' place while you're staying with them? Only if they had the right Cable subscription. Yes, Cable companies offered streaming, and on demand, and all that other stuff - but largely only after Netflix had proven it out.