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I've started clicking ads regularly throughout the day. I used to think the best way to avoid ads was to ignore them, but clicking ads now makes me happier. I k

by rr808 5y ago

I've started clicking ads regularly throughout the day. I used to think the best way to avoid ads was to ignore them, but clicking ads now makes me happier. I know some dumb VC funded tech company/Stupid Corporation/Click Bait generator/FB advertiser is paying every time I click on something gives me much pleasure.

summerlight 5y ago
Sorry to interrupt your delights, but the majority of the digital ad industry already has moved to cost per conversion model. So you're just decreasing conversion rates for those ads, thus advertisers will bid less, pay less per click and spend a roughly same level of amortized cost...
- redhedgehog12 5y ago
  Which large majority now operate this way? Google only offers this payment model for display campaigns which (most of the time) convert rarely when meaningful conversion actions are tracked. Facebook only offers this for a small set of actions like mobile installs etc. Bing doesn't offer this at all. These three platforms make up a majority of the ad industry without a doubt so I'm not sure where your statement comes from? If you've got info or sources though I'd be very keen. A lot of people get confused about targeting a cost per conversion which is extremely common now, and actually paying per conversion. Targeting cost/conv is not the same thing and is purely when the ad platform will adjust who and when it shows your ads too based on an amount you give it, normally the most you'd be willing to pay for a sale or lead.
  - summerlight 5y ago
    I explicitly mentioned "pay less per click" so I expected most people to take it as tCPA/tROAS and similar kinds of bidding families? Yeah, technically you're gonna pay less per click even in fCPA, but usually people won't say anything about clicks in fCPA products. It's my bad if it was not clear enough. Anyway this doesn't really change the issue; these kinds of bidding strategies are not really CPA cost type but the result is nearly identical for most campaigns/ad groups. OP's behavior doesn't really affect the amount of advertiser side cost.
polskibus 5y ago
You can use https://adnauseam.io/ https://adnauseam.io/ and automate your clicking away.
- rr808 5y ago
  awesome
jfoster 5y ago
You're only diluting the unit value of a click. Plus there is the possibility that one day you will click and end up being enticed by whatever it is you're clicking through to. You're not busting the model, you're just shifting things around slightly in the formula.

by rr808 5y ago

summerlight 5y ago

Sorry to interrupt your delights, but the majority of the digital ad industry already has moved to cost per conversion model. So you're just decreasing conversion rates for those ads, thus advertisers will bid less, pay less per click and spend a roughly same level of amortized cost...

redhedgehog12 5y ago
Which large majority now operate this way? Google only offers this payment model for display campaigns which (most of the time) convert rarely when meaningful conversion actions are tracked. Facebook only offers this for a small set of actions like mobile installs etc. Bing doesn't offer this at all. These three platforms make up a majority of the ad industry without a doubt so I'm not sure where your statement comes from? If you've got info or sources though I'd be very keen. A lot of people get confused about targeting a cost per conversion which is extremely common now, and actually paying per conversion. Targeting cost/conv is not the same thing and is purely when the ad platform will adjust who and when it shows your ads too based on an amount you give it, normally the most you'd be willing to pay for a sale or lead.
- summerlight 5y ago
  I explicitly mentioned "pay less per click" so I expected most people to take it as tCPA/tROAS and similar kinds of bidding families? Yeah, technically you're gonna pay less per click even in fCPA, but usually people won't say anything about clicks in fCPA products. It's my bad if it was not clear enough. Anyway this doesn't really change the issue; these kinds of bidding strategies are not really CPA cost type but the result is nearly identical for most campaigns/ad groups. OP's behavior doesn't really affect the amount of advertiser side cost.

polskibus 5y ago

You can use https://adnauseam.io/ https://adnauseam.io/ and automate your clicking away.

rr808 5y ago
awesome

jfoster 5y ago

You're only diluting the unit value of a click. Plus there is the possibility that one day you will click and end up being enticed by whatever it is you're clicking through to. You're not busting the model, you're just shifting things around slightly in the formula.