In a population of 300 million, like the US, that's 300,000 prevented cancer cases. We reported about 5x as many new cases last year. I'm not saying we should

In a population of 300 million, like the US, that's 300,000 prevented cancer cases. We reported about 5x as many new cases last year. I'm not saying we should mandate reduced sodium intake or anything, but having the ability to reduce cancer incidence by 20% is huge. Not just in terms of raw economics, but the societal impact of not losing grandma or grandpa unnecessarily is something we can't easily quantify. I doubt anyone in the US in the 90s expected smoking rates to drop the way they did, but it is possible to discourage unhealthy behaviors that have externalized costs, like smoking tobacco or eating garbage.