I think the idea was that none of the Hulu partners felt a real need to keep Hulu around. The Netflix threat has been thwarted. Enough providers have turned aga

I think the idea was that none of the Hulu partners felt a real need to keep Hulu around. The Netflix threat has been thwarted. Enough providers have turned against Netflix it can't stand on its own anymore. Everyone with content is instead building its own segregated streaming service around proprietary content. So what do you do with a very popular but strategically dead product? Sell high is what you do. At least that's what Comcast and Disney wanted to do with Hulu. New Corp's streaming offering isn't quite as mature, so it was fine keeping Hulu for a little bit longer. The same thing happened with Netflix. What do you do with a popular but strategically dead product like the DVD rentals? Sell high, sell high. Netfix's DVD business is worth something. Hulu is worth something. They were just hoping it was worth more.