I think Google just simply doesn't need to be good anymore. They really did need to be good when they were a small company with a goofy name in a sea of small c

I think Google just simply doesn't need to be good anymore. They really did need to be good when they were a small company with a goofy name in a sea of small companies with goofy names. Now they are not. They don't need to stand out. They don't need to be better. Until they have a serious threat from competition (you'll know this is the case when you hear a lot of non-technical people talking about "Binging" or "Yandexing" something instead of Googling) nothing will change.