In the case of my alum, I think I can tell you: they spent it on housing and amenities to attract more students (quantity, not quality). I watched it happen whi

In the case of my alum, I think I can tell you: they spent it on housing and amenities to attract more students (quantity, not quality). I watched it happen while I attended. A university operates under the same principles as any other business in this case. Administrators are not innocent here, but they do have to live within the system and work with the incentives they are provided. Loans are made available to students and parents to shop around. This is a big part of what has created the upward pressure on tuition. We’ve revitalized a lot of state school campuses while letting their academics rot. Parents and students see fancy common areas, gyms, cafeterias and living spaces when they visit campuses then use that to decide where to go unless they’re very focused on the education, which they’re likely not because most very focused students require less financial help. If that money had been given to the administrators we are often so quick to villify, this picture may be a very different one.