I agree with your main point but it's worth it to point out that air tightness is only a consideration in climates with really cold seasons. I live in a roughly

I agree with your main point but it's worth it to point out that air tightness is only a consideration in climates with really cold seasons. I live in a roughly mediterranean region (Lisbon) and it drives me up the wall to see people spend fortunes on passive-haus-like builds. Meanwhile my own home is about 200 years old, built out of stone and lime, has no air tightness whatsoever -in fact it had a 5m2 hole in an exterior wall for most of 2020 and 2021- and I'm perfectly confortable with no environmental heating or cooling. Windows are opened every day of the year. Good design and a good location beat excellent construction any day of the week.