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I keep being reminded of the cliched statement: content is king. The next revolution in the media industry will be brought about by the ability to produce high
by jtchang 15y ago
I keep being reminded of the cliched statement: content is king.
The next revolution in the media industry will be brought about by the ability to produce high quality, low budget content.
Things like the RED camera, HD video capable SLRs, point and click video editing software, easy access to compute farms are pointing to a future where video content will be as easy to produce as back in the 2000's where anyone could just put up a webpage with the tags <html></html>.
You can already see it happening and that is what has the old content producers scared.
- omarchowdhury 15y agoWhat exactly are they scared of? Amateurs taking over professionals? Can't see that happening as the public directs most of their attention to the professionals. On the other end of the spectrum, all of the talent and creativity go where the money is.
- nl 15y agoNot amateurs taking over - a new set of professionals, doing shows cheaper and quicker. The production values might not be as good, and there will be a heap of terrible content produced, but there will be some hits.
- jtchang 15y agoThe current content producers are scared that people can produce the same content for cheaper. This means if something is a blowout hit then it isn't the studios pocketing the money. The barrier to entry to a "professionally" produced show is a studio, good cameras, good editing, lighting, etc. Think about how much cheaper all that has become.