I think the biggest reason they are losing subscribers is they have reached near 100% market penetration. (1) There are 75 million Netflix subscribers in the U

I think the biggest reason they are losing subscribers is they have reached near 100% market penetration. (1) There are 75 million Netflix subscribers in the US and Canada [1] (2) Netflix alleges that 30 million subscribers in the US and Canada are sharing their accounts with another household* [2] (3) There are 133 million households in the US and Canada [3], [4] Thus, if those 30 million shared US/CA accounts are added to the 75 million current subscribers, you reach 105 million. That is almost 80% of all households. It is unrealistic to go beyond 90% of households. Thus, they NEED to stop password sharing to prevent cannibalization within the US. * A note: that sharing isn't always with ANOTHER household. It could be multiple members of the same household. [1] https://www.statista.com/statistics/250937/quarterly-number-of-netflix-streaming-subscribers-in-the-us/ https://www.statista.com/statistics/250937/quarterly-number-... [2] https://www.cnbc.com/2022/04/19/netflix-warns-password-sharing-crackdown-is-coming.html https://www.cnbc.com/2022/04/19/netflix-warns-password-shari... [3] https://www.google.com/search?q=number+of+households+in+us&oq=number+of+households+in+us https://www.google.com/search?q=number+of+households+in+us&o... [4] https://www.google.com/search?q=number+of+households+in+canada&oq=number+of+house https://www.google.com/search?q=number+of+households+in+cana...