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Netflix is screwed. It used to be that if you wanted to watch a movie, you could find it on Netflix, put it in your DVD queue and in a few days receive the DVD
by greedo 5y ago
Netflix is screwed.
It used to be that if you wanted to watch a movie, you could find it on Netflix, put it in your DVD queue and in a few days receive the DVD in the mail. Their inventory was really good, (with some exceptions) and the service had pretty fast turnaround. Phase 1.
Then broadband started becoming more available, so streaming became a natural extension. Here's where Netflix faced bigger challenges. Initially, IP owners were happy to sell streaming rights for pennies since they didn't have any idea of the real value. Netflix leveraged this to build up an even bigger catalog that wasn't constrained by the number of DVDs in their inventory.
Netflix started to dabble in producing (and buying) content for their streaming. Good stuff like Stranger Things. The Crown. Dark. Babylon Berlin. And IP owners started raising the prices for renewals for movies and series in their catalogs. Netflix decided to cheap out on the quality of their shows. And they started to cut down on their DVD catalog as well.
Now you have all of the IP owners with their own streaming services, so Netflix will find it really hard to stream anything but the crappiest stuff. And they've shown little ability to consistently produce quality series or movies.
Contrast this with ATV+. Apple knew that it had a huge potential customer base, but that licensing IP wasn't going to be sustainable; whatever they streamed had to be exclusive. So they started slow, trying to replace HBO for high quality content. And they had some meh shows like "See." Not bad, but not HBO. Then "The Morning Show," followed by "Ted Lasso." Now they're starting to get some traction. Having an infinite amount of money always helps, but they became pretty good at saying no. "For All Mankind" grabbed a chunk of sci-fi viewers. Greyhound captured the war nerds. Slowly, carefully, they've been building up a pretty solid catalog. Now you have shows like "Servant," "Slow Horses," "The Mosquito Coast," "Foundation."
Cap it off with a series and a movie that have set ATV+ on par with any streaming service: Severance and Coda.
Now ATV+ will never have the catalog that Disney+ has. They might be fine with that. But where does this leave Netflix? Netflix has no serious movies that could compete for an Oscar. They don't seem to have the ability to create must see TV anymore. Perhaps they're too driven by algorithms to give the viewer what Netflix "thinks" they want? I just can't see a path forward for Netflix as other than crappy shows. Even with their foreign content, they face increased price pressure and competition from the other SVODs.
- imbnwa 5y agoWasn't Campion's Power of the Dog an Oscar-rated Netflix film? I agree overall however, Apple is competing with the legacy content monsters the right way. Severance was great art, Slow Horses is compelling, Foundation had its issues but also better moments than any Netflix Sci-Fi show I've seen the past few years (Nightflyers, Another Life, etc don't even come close), and For All Mankind is well-written.